How to Generate Leads for Your Agency?

Hello Hustlers! 💸

This issue will help you get your first client for your business. You will learn how to turn warm leads into clients, use effective outreach strategies, and find helpful email and LinkedIn message templates. You'll also discover other important resources and tips.

Table of Contents

• Turning Warm Leads Into Clients

• Outreach Strategies

  • Tools for Outreach

  • How to Generate Leads by Sending Cold Emails

    • Follow-Up Schedule

  • LinkedIn Outreach

• Prompts to Make Your Outreach Stand Out

  • Write Prospecting Email

  • Write a Cold Outreach Email

  • Write Followup Email

• Protect Your Domain Reputation

• How to Improve Your Outreach Strategy

Turning Warm Leads Into Clients

Warm leads are potential clients who already have familiarity or connection with you. They might be people you know personally, have worked with before, or have interacted with you on platforms like LinkedIn or Instagram. Since they already know you, they’re more likely to trust you and consider your services.

If you know any business owners or marketing professionals, either personally or through LinkedIn, get in touch with them. Here are a few ways to do this:

• Post your services on social media platforms like LinkedIn, Instagram, and Twitter.

• Reach out to people and ask if you can help them with your services. Suggest a 30-minute call to explain what you can do for them.

• If you have client testimonials or portfolio examples, share them to build trust. If not, you can offer a free sample of your work instead.

• Ask for referrals. If they know anyone in their network who might need your services, encourage them to refer you.

Outreach Strategies

Outreach is the process of proactively reaching out to potential clients to introduce your services and establish a connection. It’s a way to expand your reach beyond your existing network and find new business opportunities.

What Are Cold Leads?
Cold leads are potential clients who have no prior interaction or familiarity with you or your business. They don’t know who you are yet, so the goal of outreach is to grab their attention, build trust, and demonstrate the value of your services.

Tools for Outreach

• LinkedIn Sales Navigator (Optional): Identify and filter prospects based on roles, industries, functions, country, and more.

• Apollo.io or Lusha: Extract verified email addresses and contact details. Includes features like email automation and prospecting filters.

• ChatGPT or Claude AI: Craft personalized email templates and responses.

How to Generate Leads by Sending Cold Emails

When reaching out to new prospects, you need to combine prior research, personalization, and persistence. Cold emailing is one of the most effective ways to start conversations with potential leads. Here’s how to do it successfully:

• Research Your Target Audience:
  Use tools like Sales Navigator, Apollo, or Lusha to find potential customers based on their job, industry, and company size.
  Make sure to contact the right person. Reach out to the decision-makers who understand and need your product the most. They’re more likely to see its value and make a purchase.

• Craft Personalized Emails:
  Personalizing each email for the recipient’s specific business needs is crucial. Instead of sending the same template to everyone in a company, you should tailor your message to address relevant information and specific pain points that you can help resolve.
  The more personalized the email is, the higher the chances of receiving a response. Here’s how to approach different decision-makers:

  • Marketing Department: Emphasize how your solution can enhance their campaigns, increase engagement, and deliver measurable ROI, helping them meet key performance goals.

  • Leadership (CEOs/Founders): Focus on how your service can provide cost-effective solutions, scale their operations, and contribute to long-term growth and strategic success.

  • Product Development: Showcase how your service can support product innovation, drive user acquisition, or improve retention, contributing to overall product growth.

  • Technology/Engineering Teams: Highlight how your solution can streamline technical workflows, reduce bottlenecks, and improve system efficiency and scalability, enabling smoother operations.

• Create Compelling Subject Lines and Messages:
  Mention something specific about the company or a recent event (e.g., a product launch or company milestone).

Follow-Up Schedule

If you think you'll get replies with just one email, you're likely mistaken. You have to follow up consistently. The people you're reaching out to are busy, and you need to stand out. Here's a suggested follow-up cadence:

• 1st Follow-Up: 3 days after the initial email.

• 2nd Follow-Up: 5 days after the first follow-up.

• Final Follow-Up: 10 days after the second follow-up.

LinkedIn Outreach

To send cold messages on LinkedIn, you need to have LinkedIn Premium or be a part of your prospects’ LinkedIn network.

You can send a connection request with a small note, but try not to do it every time. It’s best not to try to sell your services right away.

After you connect with someone, you can send them a short message that highlights how you can add value to them.

Prompts to Make Your Outreach Stand Out

Write Prospecting Email

Act as a seasoned email copywriter skilled in crafting compelling and effective prospecting emails. Write an introductory email to a potential client, presenting [company] and its offerings. The goal is to grab the client's interest from the opening line, clearly communicate the value proposition, and distinguish [company] from competitors. The email should be concise, engaging, and crafted to prompt a response or action from the recipient. Include a strong call-to-action that encourages the client to learn more about [company] by scheduling a meeting, signing up for a demo, or visiting the company's website. Ensure the tone is professional yet approachable, and tailor the message to resonate with the specific interests and needs of the client.

Write a Cold Outreach Email

Act as a seasoned email copywriter with extensive experience in crafting compelling and persuasive emails. Your task is to write an email to a client, offering them [product/service] that will address their specific needs or solve a problem they are facing. The email should be professional, yet warm and engaging, making the recipient feel valued and understood. Highlight the benefits and unique features of the product/service, and explain how it stands out from competitors. Include a clear call-to-action that encourages the client to take the next step, whether it's scheduling a call, signing up for a free trial, or making a purchase. Ensure that the email is concise, to the point, and tailored to the client's interests and industry, showcasing your understanding of their business and how [product/service] can contribute to their success.

Write Followup Email

As a seasoned email copywriter, your task involves crafting a compelling and persuasive follow-up email directed to a client who is on the verge of taking a [specified action]. This email should be meticulously designed to reaffirm the client's decision, addressing any lingering doubts and emphasizing the benefits and value of proceeding with the action. Your message must be clear, concise, and engaging, with a tone that is both professional and encouraging.

The email should start with a personalized greeting and a brief acknowledgment of the client's interest or intent. Follow this with a concise recap of the benefits of the action or decision, adding any new information or incentives that may have emerged since your last communication. Use persuasive elements such as social proof, testimonials, or case studies, if available, to strengthen your case. Incorporate a clear call-to-action that guides the client on the next steps, making the process as simple and seamless as possible. Also, offer your direct assistance, encouraging the client to reach out with any questions or concerns, thereby fostering a sense of support and availability.

Automation: Streamlining Your Outreach

Email automation tools like Apollo, Lemlist, or Mailchimp can significantly simplify your outreach efforts by automating emails and follow-ups.

If you use a Google Workspace account, you can easily link your email with Apollo and leverage its automation features to send bulk emails and automate your LinkedIn outreach for free.

However, automation should be used with caution to avoid potential pitfalls:

• LinkedIn Risks: Overusing automation on LinkedIn can trigger spam detection, resulting in account restrictions or bans.

• Email Risks: Sending bulk emails—whether automated or manual—can harm your domain reputation. Platforms like Gmail may flag your account if they detect high volumes of emails or suspect spam-like behavior.

Protect Your Domain Reputation

To maintain your main domain’s reputation and email deliverability, avoid using it for outreach campaigns. For instance:
If your primary domain is abc.com and you send emails using [email protected], consider purchasing alternate domains like:

• abc.in

• abc.co

• abcofficial.com

Create email addresses on these alternate domains specifically for outreach campaigns (e.g., [email protected] or [email protected]).

Why does this matter? 

Sending too many emails from your primary domain can harm its reputation, increasing the chances that your primary business emails will land in spam folders.

By using alternate domains, you protect your main domain (abc.com), preserving its strong reputation.

By strategically managing your email campaigns and utilizing alternate domains, you can automate your outreach without risking the credibility of your main domain.

How to Improve Your Outreach Strategy

Stand out by making your outreach more creative and engaging:

• Better Emails: Write concise, personalized emails that focus on the recipient's needs.

• Infographics & Decks: Use tools like Canva or Figma to design eye-catching visuals that simplify complex ideas or highlight success stories.

• Videos: Short, personalized videos (e.g., using Loom) add a human touch and build trust.

THAT’S A WRAP

I hope this helps you land your first clients! I've used this strategy to get leads for my newsletters and my agency.

If you have any questions or feedback, or want me to cover something specific, feel free to comment below.

That’s all for this issue, Hustlers!
See you soon!